skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You
shop" and "Skin-food"
entered the market.
In past MISSHA was the best company and it had the largest market share in the market, but recently The face-shop has got the largest market share.
To make MISSHA the best brand in the low-price cosmetic market, we are going to analyze the company, competitors, market and products and so on. And then we are going to devise new marketing strategy
skin & hair care products)
Strongly opposed the animal testing long before EU’s ban
Strict ethical banner
☞ corporate reputation and brand value up!
Socially and environmentally responsible
Expected Synergies
1. Body Shop would provide the company access to new markets (Eastern Europe, South America and Asia)
2. Learn new distribution channel : In direc
1.서 론
지금까지의 화장품 시장에는 3번에 걸친 대란이 일어났다. 국내화장품업계의 일차대란이라 함은 방문판매전이다. 태평양 등 초창기 화장품 시장개척자들이 국산 화장품을 만들어 소비자들을 직접 찾아가 화장품을 판 때를 말한다. 방문판매전에서는 누가 유능한 방문판매원을 많이 확보
1.1 저가 화장품의 연구 동기
지금까지의 화장품 시장에는 3번에 걸친 대란이 일어났다. 국내화장품업계의 일차대란이라 함은 방문판매전이다. 태평양 등 초창기 화장품 시장개척자들이 국산 화장품을 만들어 소비자들을 직접 찾아가 화장품을 판 때를 말한다. 방문판매전에서는 누가 유능한 방
한류열풍은 MISSHA에게 좋은 기회가 될 수 있다. 특히 아시아 시장에서 이미 MISSHA는 고급 브랜드로 어느 정도 인식되었으며 본격적인 해외시장 진출을 위한 기틀을 마련해 놓은 상태이다. 대한민국 최초의 원 브랜드 로드샵을런칭했던 MISSHA는 그동안 쌓아온 경험을 바탕으로 해외 시장을 개척해나갈 능
1.Brief Introduction of Author
Toni Morrison
African-American female writer
Her novels particularly focused
on racial & gender issues of black
women
Wrote The Bluest Eye based on her
‘real life experience’
Main Characters
Pecola Breedlove
A poor, black girl eager to have white skin and blue eyes.
She becomes insane at the end of the novel
Claudia Ma
skin caring services shops. In the respect of technical factors, there are some schools to train professionals for skin caring these days. Accordingly, it seems that important resources are open and not scarce. However, in this industry, customers have comparatively high brand loyalty though it requires low no switching costs for customers. Recently, government tries to legislate a law to give su
Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal
Shop has the advantages than other cosmetic companies.
② Diversity of products line
The Face Shop has vary product line, whole product numbers are almost 600. Compared to other domestic cosmetic firms manufacture mainly skin care and make up lines, The Face Shop launched skin care, make up products as well as even body care, hair care, hand & food line due to current trend which is tarketin